Source List

Who says what?

Influencer Marketing

49% of all social media users rely on influencer recommendations.

Source:

Four Communications, 2018
https://blogging-techies.com/ge/10-social-media-statistiken-die-sie-im-jahr-2020-kennen-sollten-infographic/

‍30% of all under-40s have bought something as a result in the last 12 months.

Source:
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https://de.statista.com/statistik/daten/studie/708566/umfrage/einfluss-von-influencern-auf-kaufentscheidung-nach-alter-in-deutschland/

70% of all teenagers trust influencers even more than traditional celebrities.

Source:

https://www.awin.com/de/influencer-marketing/5-fakten-influencer-marketing

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https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-stars-influence/

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Instagram Management

43% of all users actively search social networks for inspiration for new products, services, or restaurants.

Source:
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales

https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essential-online-shopping-statistics‍

38 million people in Germany actively use social media.

Source:
https://www.jobambition.de/studie-38-millionen-social-media-nutzer-in-deutschland/

37% of Instagram users have visited a business in person after discovering it on Instagram.

Source:
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales

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Photo Shoot

30% more reservations through professional photos on Instagram, Google, TripAdvisor etc.

Source:
Hochwertige Bilder können laut "Metro" Reservierungen um bis zu 30% erhöhen.

60% say good photos on online profiles play a crucial role in buying decisions.

Source:
https://industrialmarketer.com/good-marketing-photos-important/

42% more direction requests via Google Maps for restaurants with attractive photos.

Source:
Laut einem Bericht von "Google My Business" erhalten Unternehmen mit Fotos 42% mehr Routenabfragen von Google-Nutzern und 35% mehr Klicks auf ihre Websites als Unternehmen ohne Bilder.

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Instagram Ads

An American Facebook user clicks on 8 ads every month

Source:
https://www.eztexting.com/is-social-media-marketing-effective

48% of all social media users have bought something after seeing an ad for it

Source:

https://www.surveymonkey.com/curiosity/74-of-people-are-tired-of-social-media-ads-but-theyre-effective/

0.62 € is the average cost of one click on an Instagram ad

Source:
https://startupbonsai.com/instagram-marketing-statistics/

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Review‍

88% of all consumers trust online reviews as much as personal recommendations.

Source:
https://www.provenexpert.com/de-de/bewertungsportale/#:~:text=Studien%20haben%20ergeben%2C%20dass%2088,Bewertungen%20im%20Internet%20auf%20Bewertungsportalen.

93% searched for local businesses in 2020 using Google.

Source:
https://simpliby.com/google-my-business-hilfe-sichtbarkeit-fuer-ihr-unternehmen/

57% of all consumers would not visit a store or restaurant with less than 4 stars.

Source:
https://www.semtrix.de/google-bewertungen-optimieren/

Instagram Growth‍

63% of Instagram users are online daily

Source:
https://www.resmio.com/spoon-bytes/erfolgreich-dank-instagram/

TO THE MAX. Instagram has the highest interaction rate of all social media channels

Source:
https://get.facelift-bbt.com/de/blog/studie-instagram-hat-die-mit-abstand-hoechsten-interaktionsraten

59% schätzen die Kommunikation über Instagram und Facebook

Source:
https://www.tagesspiegel.de/advertorials/ots/bookatable-gmbh-und-co-kg-es-wird-digital-wie-die-technik-die-gastronomie-praegt/19713784.html

Online Profile Management‍

60% of all consumers say high-quality photos in local search results influence their decision.

Source:
https://www.brightlocal.com/blog/google-my-business-photos-guide/#:~:text=A%202011%20BrightLocal%20study%20revealed,pushed%20them%20towards%20a%20decision.&text=A%20study%20on%20Google%2B%20concluded,more%20than%20those%20without%20images.

72% of all travelers check portals like TripAdvisor

https://review42.com/resources/tripadvisor-statistics/

+225% increased probability of a reservation request with at least one photo.

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Source:
https://fredericgonzalo.com/en/2014/09/03/photos-impact-bookings-more-than-reviews-on-tripadvisor/#:~:text=What's%20even%20more%20interesting%20is,more%20likelihood%20of%20booking%20inquiry

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